Tuesday, May 5, 2009

I hate advertising

I am one of the people who is fake engaged on Facebook, so I suppose I'm partially to blame for this frustration.  But what if I was for real engaged?  Would it be helpful for me to see this...
Really?  This is a service you're advertising, Facebook?  Is it not enough that her name shows up in my profile that now I have to repeat it with a moronic font and design?  Tattooing a significant other's name on anything, virtual or otherwise, is just plain stupid.  When/If I do become engaged for reals, my fiancĂ©e insistence that I brand myself with her moniker will be a sign that I have chosen the wrong girl.

That brings me to my broader point... that advertising has become utterly ridiculous.  Commercials are basically built-in opportunities to use the bathroom.  Concocting a plot thread for a spokesperson I don't like anyway is not the way to pull me into your restaurant.  I might even go so far as to say that Jack is the first victim of a traffic accident who I hoped wouldn't make it.  I must be alone in this, because apparently the "Hang in there Jack" campaign was deemed a success.  Go figure.  But Jack In the Box is not the only culprit.  I ask you... why would anyone order a Grand Slam when they could instead have Pancake Man?

Ads should not make me denigrate the good or service in question.  Ideally, they should be clever, and employing some form of wordplay.  But that may be too much to ask.  I, after all, do not fit the peak of the bell curve that is America.  But at the very least, I think we can all agree that commercials should not actively make me want to leave the room.  Maybe one day when reality shows are the only programs being broadcast the likes of Tina Fey and Ken Keeler will turn to hawking Trident.  Solving one problem, but introducing a whole new one.

For balance I'll leave you with a commercial that I not only don't hate, but actually quite enjoy.  Even though it's for a candy bar that I've never had from a country where I've never lived.